Chad Stark presents Knowledge Is Power when Information Is Everywhere

  • Type  Trade and Consumer
  • Location  Seminar Room, Suite 548
  • Time  10:30 a.m.
  • Venue  Boston Design Center
  • Sponsor  STARK
Chad Stark presents Knowledge Is Power when Information Is Everywhere

As technology continues to present us with new ways to approach projects, the design world’s clientele now has greater access to information than ever before. This access is changing the nature of the luxury consumer and puts us in a position where our in-depth knowledge of products and the industry is truly our most useful tool when working with this evolving client base.

Consumers once relied solely on the guidance of their decorators or designers. There now exists a widespread Do-It-Yourself (DIY) culture and endless free or affordable design resources at the touch of a screen. The client base that is developing in this environment prefers ease and accessibility to the ritual of making the trip to a showroom. It then becomes our job to use our knowledge of the design industry to effectively guide them as they find themselves bombarded with seemingly infinite suggestions.

Join industry thought leader Chad Stark, Senior Vice President of STARK and President of Decorative Furnishings Association, to learn strategies for:
  • Growing your business with an increasingly knowledgeable clientele
  • Combating choice paralysis in a world of endless possibilities
  • Connecting with the new generation of consumers looking for easily accessible design inspiration

Reception at STARK, 1st Floor, Suite 100, to immediately follow the presentation.

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